Master Class Speakers

Larry Bennett

setting up a self-publishing platform for your overflow titles

automated pre-press platform demo: envision what is possible

 Larry Bennettpre-recorded#MasterClass #Marketing #Workflow


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larry bennett

As executive director, Larry manages the North American market for French technology company Nord Compo, the leader in providing prepress composition and digital services for book publishers in the French-speaking world.  Prior to joining Nord Compo full time, Larry worked on retainer with Nord Compo and a variety of small book publishers, including Christian publisher Heritage Builders, managing their distribution strategies.  From 2011-2013, Mr. Bennett was President of Distribution at Bookmasters, Inc., where he was responsible for managing the global distribution business, including print and eBooks.  At Bookmasters, he greatly expanded the company’s reach into the CBA market, hiring Noble Marketing to handle sales.   From 2007-2011, Mr. Bennett was Vice President of Digital Print Media at Baker & Taylor where he was responsible for developing and managing the company's Digital Print Media (print on demand) business worldwide.  Larry is married with one beautiful Chinese daughter, Olivia Cai Hua, the inspiration for a series of recently published picture books authored by Larry, The Adventures of Ru-lan series.  He is a graduate of the Wharton School of Business at the University of Pennsylvania. Placing a high value on languages, he is a fluent Spanish speaker and speaks conversational French and Italian.

Bailey Davis

leveraging virtual distribution: best practices for better performance

 Bailey Davispre-recorded#MasterClass #Workflow


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BAILEY DAVIS

While Bailey started her career at Ingram in the Customer Service department, she quickly moved into a sales position, working with Independent Publishers. In this role, she educated and assisted mid-sized publishers in how best to utilize Ingram’s POD, digital and global distribution services to maximize their revenue. She also led efforts to build programs and services specifically designed for our Independent publishers. While in Marketing as part of the Publisher Engagement Team, Bailey worked to find new and better ways to communicate and interact with all publishers. Focusing on the customer experience, she designed publisher facing training, education and events and works with internal product teams to build products and services that our publishers need and want. Now, as Supervisor, Content Acquisition Sales, she leads a group that provides consultative services to small and midsize publishers who are in need of a global and dynamic distribution solutions. Bailey has her Bachelors of Art in English Literature and Graduated in August 2020 with her MBA from the Jones College of Business.

Cleo Harrington

FROM E-BOOK TO AUDIO: HOW TO DRIVE SALES BY DISCOUNTING 

 Cleo Harringtonpre-recorded#MasterClass #Marketing #Workflow


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CLEO HARRINGTON

Cleo Harrington is an Account Manager at BookBub, a free service that helps millions of readers discover books they’ll love while providing publishers and authors with a way to drive sales and find new fans. Upon joining, members receive emails with unbeatable ebook deals in their favorite genres that have been selected by our expert editorial team, with links to purchase on their preferred retailer. BookBub works with all major ebook retailers and devices, and partners with thousands of the industry’s leading publishers and authors to promote their books.

Ali hammond

Ali Hammond is an Account Manager at Chirp, a free audiobook service that brings limited-time deals on popular audiobooks.

Brittyne Lewis

how to reach readers in critical times and beyond

how to track, report, and learn from shady sellers on amazon

 Brittyne Lewispre-recorded#MasterClass #Marketing #Workflow


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brittyne lewis

Brittyne has worked in the publishing industry since graduating from the University of Texas at Austin with a Bachelors degree in English. She has worked directly with global publishers in various capacities at LibreDigital over the past 8 years. She has a diverse background in managing software engineering projects, book publishing accounts and relationships with major retailers, and product development. Prior to LibreDigital, Brittyne worked as a copywriter and editor for an imprint distributed by Elsevier. In her role as Head of Product, Brittyne drives the development of products and solutions to meet publishers’ needs by anticipating market requirements, listening to publishers, and monitoring the industry and trends. She maintains the product roadmap for the company across solution sets for both Books and Magazines and manages the entire product line life cycle.

Joshua Tallent

publishing data trends you can act on

metadata 101: what it is, how it works, why you need to understand it

 Joshua Tallentpre-recorded#MasterClass #Marketing #Workflow


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joshua tallent

Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. He serves as the Director of Sales and Education at Firebrand Technologies (www.firebrandtech.com), where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. Joshua can often be found researching odd metadata issues, creating training videos and documentation about Firebrand services, and speaking at conferences about the latest innovations and advances in publishing data and workflow management. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.  Twitter: @jtallent, @firebrandtech