Kristen McLean is the Executive Director of Business Development at NPD Book, a part of The NPD Group. With more than 20 years of experience in the publishing industry in roles including retailing, sales, marketing, and industry advocacy, she oversees research into the consumer behavior of readers, and she is NPD Books' in-house specialist on both the Children's and the Christian markets. She is the editor of the recent ECPA Landscape Survey of Book Buying Trends in the Christian Market. As part of her role as an industry strategist, Kristen speaks extensively on issues facing the publishing world including the effect of technology and culture on books and reading, and evolving models for publishing. Kristen is deeply interested in the confluence of consumer behavior, technology, literacy, and global information in the Digital Age.